If you can't back it up, don't say it

We have produced video guidance for traders on false, misleading and unsubstantiated representations and how to avoid making them.

Unsubstantiated representations Fact sheetUnsubstantiated representations

Under the Fair Trading Act it is now illegal to make a representation about a good or service without any reasonable basis. What this means is that businesses that make claims or imply something about their goods or services must have reasonable grounds for making those claims.'

Read more here.

Compliance obligationsUnderstand your compliance obligations

The Fair Trading Act's primary focus is on anyone in trade – from a bank, hotel or department store through to the local plumber or corner dairy. 

Read more here.

Back it up fact sheets2Fact sheets

We have produced fact sheets on a variety of topics, to help you understand and comply with the Fair Trading Act: