In March 2023, the New Zealand Commerce Commission commenced a prosecution against Ms Shelly Rose Cullen for her promotion (in 2020) of a pyramid selling scheme known as ‘Lion’s Share’. The Commission filed 5 charges in the North Shore District Court for breaches of section 24 (enforced via section 40(1A)) of the Fair Trading Act 1986. On 27 March 2024, the matter was heard in the North Shore District Court by way a formal proof hearing. Following that hearing, on 16 April 2024 Ms Cullen was found guilty in respect of all five charges. The matter now proceeds to sentencing (date to be confirmed).
