The advertising campaign involved a number of advertising platforms, including e-mails, TV, radio, newspaper, bus, digital billboard and online advertisements. It ran from 4 April 2017 when Contact joined the AA Smartfuel rewards scheme as a participating retailer to 1 July 2017. The campaign offered fuel discounts “every month” to new and existing customers who signed up or stayed on certain Contact electricity plans.

The Commission alleges Contact Energy made false or misleading representations about the offers, by failing to adequately disclose key information in the advertising, including that the discount was only accessible once per month, and rewards could only be redeemed on one fill, and up to a maximum of 50 litres of fuel. 

The case will be called in the Wellington District Court on Monday 29 April.

As the matter is before the Court, the Commission will make no further comment at this time.


Contact Energy Limited is one of New Zealand’s largest listed companies supplying over 550,000 customers with electricity, natural gas and LPG products.