Reviews must be genuine and presented in a way that does not mislead the reader about the overall message intended by the reviewer. The guidance below is intended to assist businesses to meet their legal obligations when they collect or publish customer reviews.

Why is this important?

Genuine reviews give customers the true picture, helping them to make informed purchasing decisions.

By following this guidance, customers are more likely to see a complete and accurate picture of businesses reviews. This infographic is not a complete list of your obligations and is not intended to constitute legal advice.

If you are unsure about how to comply with the law, we recommend you seek advice from a lawyer.

Read more about your legal obligations and responsibilities.