Making accurate claims
Consumers will often make purchasing decisions based on claims about characteristics such as 'free range', 'organic' or where goods are made. The claims you make must be accurate and should not mislead or deceive consumers.
Tips for businesses
- don’t make claims that you don’t have reasonable grounds for believing to be true
- rely on facts, figures and credible sources of information, not guesses and unsupported opinions
- keep documentation or other information that you have gathered in the process of sourcing or researching a good or service
- you must have reasonable grounds for claims at the time they are made; substantiating a claim after it was made may not get you off the hook.
- for a clothing item, where is it actually changed from fabric into a garment?
- for a food item, where were the ingredients grown? Were they transformed elsewhere into another food item?
- for a manufactured product, is it substantially manufactured in New Zealand? Where were the critical parts manufactured? Are any significant stages of manufacture carried out overseas?