The internet has given businesses the opportunity to sell to anyone no matter where they are.
- smartphone applications
- text messaging
- social media
- online auctions such as Trade Me and eBay
- ticket reselling platforms
- daily deal and group buying websites.
- make it clear to potential buyers that you are in trade
- ensure any representations you make about the goods or service are accurate and not capable of misleading or deceiving consumers.
- not mislead consumers about their rights
- have a reasonable basis for any claims you make about your goods or services
- avoid engaging in unfair sales practices, such as bait advertising or pyramid selling
- comply with the product safety and consumer information standards where relevant, and not sell any goods prohibited by an unsafe goods notice.
- be of acceptable quality
- be fit for a particular purpose
- arrive on time and in good condition
- match the description
- be supported by available spare parts and repair facilities (by manufacturers).
- carried out with reasonable care and skill
- fit for a particular purpose
- carried out in a reasonable time
- charged for at a reasonable price.
Terms and conditions
- make sure the terms and conditions of any online sale are clear and easy to find – including terms relating to price, quality and condition, delivery, returns and warranties, and the like
- ensure that the messages conveyed in any offer are accurate
- make qualifications, limitations and other important terms clear, don't bury them in the fine print or on a link-through page.
Availability of goods and services
- not offer to sell goods or services that you do not reasonably believe you will be able to supply on the terms offered
- provide clear and accurate information to consumers about the availability of goods and services and when the consumer can expect to receive them.
Traders who do not hold stock
- make sure that any representations made about availability and delivery times are accurate
- ensure that you don’t promote goods for sale unless you have a reasonable basis to believe you can fulfil the order consistently with how the offer was promoted.
Daily deals and voucher sales
- have the capacity to fulfil every deal that is sold
- make clear before customers accept the offer the timeframe within which the voucher must be redeemed
- make sure that they have sufficient resources (stock, staff, booking-slots etc) to fulfil every voucher within a reasonable time of the voucher being presented
Delivery of goods
- the online auction has a reserve price
- the vendor bid is below the reserve price
- the bid is clearly identified at the time it is made as a vendor bid.