- Dealing with typical situations
- Advertising your product or service
- Claiming your're something you're not
Claiming your're something you're not
Any claims made to bolster the image of your business, products or services must be accurate.
Sponsorships and endorsements
Claims about qualifications and skills
Claims about success
Example: A real estate agent distributed leaflets which created the impression that she had been responsible for the sale of a property. In fact, she was not the selling agent and the sale could not be attributed to her in any way. Both the agent and her real estate company were convicted and fined.