- Dealing with typical situations
- Advertising your product or service
- Claiming you're something you're not
Claiming you're something you're not
Any claims made to bolster the image of your business, products or services must be accurate.
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Sponsorships and endorsements
Claims about qualifications and skills
Claims about success
Example: A real estate agent distributed leaflets which created the impression that she had been responsible for the sale of a property. In fact, she was not the selling agent and the sale could not be attributed to her in any way. Both the agent and her real estate company were convicted and fined.